First impressions count in business. We all know the saying about not judging a book by its cover, but that is exactly what people do. There are plenty of guides to dressing correctly for business, but in fact, first impressions need not depend on appearance at all.
“The key is to build an instant rapport,” Suggests Paula Bates, Managing Director of Toucan Telemarketing.
A telephone conversation has the power to do this, while simultaneously giving a brand immediate exposure.
Talking to Decision Makers
“Reaching and influencing decision-makers is where B2B telemarketing really comes into its own,” Paula states. “The conversation can be a 30-second snapshot of your business, perfectly condensed and persuasively delivered.”
Someone meeting you for the first time will take just 30 seconds to form an impression of you, according to psychologists at Princeton in the US. Whereas this applies primarily to your physical appearance, it reinforces the point that quick impressions can be lasting ones.
“Telemarketing is an extension of this idea,” Paula suggests. “because it can create a non-visual first impression, while making personal contact.” [Read More…]
Source: Toucan Telemarketing