Some people have fixed ideas about telemarketing and they are almost uniformly negative. But seeing it simply as a means of badgering people to buy things they do not really want and intruding on their lives is a very limited view.
The truth is, in the right context, telemarketing is a highly valuable marketing tool, employed with skill and diligence.
Paula Bates, Managing Director of Toucan Telemarketing, explains how it works for B2B lead generation, and why it is a powerful means of engaging with prospects while complementing other marketing activities.
Breathing New Life into a Lost Skill
“Conversation has always been the key to relationship-building, and talking to prospects on the phone should be no different. Using the telephone for lead generation is a sound principle, providing you go about it the right way. [Read More…]
Source: Toucan Telemarketing