Exploding the Myths Around B2B Telemarketing
Telemarketing is not simply aggressive, persistent cold-calling involving young, inexperienced staff. Used as a systematic B2B marketing tool, it is highly effective.
At this level, B2B telemarketing is a specialist skill, which is why, increasingly, many businesses are now outsourcing it to dedicated companies, who can conduct campaigns on their behalf.
“At the right standard, telemarketing is a demanding discipline, and often internal teams struggle to reach the level required to do it effectively,” comments Paula Bates, Managing Director of Toucan Telemarketing. “However, certain myths around telemarketing still persist.”
Do People Hate Cold Calling?
“No one likes to receive a pushy phone call, or one that’s irrelevant to them and their business,” Paula suggests, “but decision-makers in business are aware that they must be open to ideas, through various communication channels.”
What Paula stresses is that many key business people want to keep their channels open, so will welcome the right kind of telemarketing call. [Read More…]
Source: Toucan Telemarketing