A multi-channel sales organizations since 1998.

Marketing to older consumers

February 19, 2019 - By: - In: Startup - No comments

The phrase “mature market” can quickly conjure up clichéd images of retired couples strolling on the beach, or a frail elderly person in an armchair. And yet this huge and lucrative market is no niche – it encompasses consumers from all walks of life who just happen to be over a certain age. Rachel Miller […]

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Why your business needs a marketing avatar

February 7, 2019 - By: - In: Startup - No comments

Marketing isn’t cheap, so it’s understandable that business owners look for value for money and often that results in a strategy that targets a large audience. But that can be a mistake. Imagine you sell petrol lawnmowers. You might be tempted to target people with an interest in gardening. But some enthusiastic gardeners live in […]

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Do you need to rebrand your business?

February 1, 2019 - By: - In: Startup - No comments

No business today can afford to rest on its laurels. Your business may be keeping up with economic and market changes but is your brand keeping pace? Sookie Shuen, digital and social media specialist, explains how to decide if your business needs a rebrand How much could your company benefit from a timely rebranding exercise? […]

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